Services
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PPC Management
Full-Service Digital Marketing Agency

Every dollar of ad spend,

accounted for.

Google Ads and paid social campaigns built with precision: tight targeting, real conversion tracking, and daily management. You’ll know exactly what your budget bought, down to the lead.

The Problem

Most ad accounts quietly leak 20 to 30% of their budget.

Broad match keywords bidding on nonsense searches. Ads running at 3am when nobody buys. Conversion tracking that silently broke months ago, so the algorithm optimizes toward nothing. The account looks busy. The budget disappears. The leads don’t come.

Our first move on every account is finding the leaks. Only then does scaling make sense.

A Typical Unmanaged Ad Budget
Working spend
Leaked

72% reaching real buyers

28% wasted

x Irrelevant search terms with no negatives blocking them

x Broken or missing conversion tracking

x Ads running in hours and places that never convert

x Bidding wars on keywords that don’t drive revenue

A Typical Unmanaged Ad Budget
Working spend
Leaked

72% reaching real buyers

28% wasted

x Irrelevant search terms with no negatives blocking them

x Broken or missing conversion tracking

x Ads running in hours and places that never convert

x Bidding wars on keywords that don’t drive revenue

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How We Manage Your Spend
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Built like an investment, managed like one too.

The same process on every account: stop the waste, prove the
tracking, then scale what works.

Process Steps
01

Account Audit & Leak Detection

We go through your existing account line by line: search terms, match types, ad schedules, geo settings, device splits. You get a plain English report of where money is leaking before we change anything.

02

Conversion Tracking, Verified

Most accounts we open have tracking that's broken or counting the wrong things. We build and test tracking that fires on real leads, form submissions, calls, purchases, so every optimization decision rests on true data.

03

Campaign Build

Tightly themed ad groups, precise match types, negative keyword lists from day one, and ads written to match what the searcher actually wants. Landing pages aligned to each ad group, not one generic page for everything.

04

Daily Management

Search term mining, bid adjustments, budget pacing, and schedule refinement, every week without fail. Ad accounts decay when nobody watches them. Yours will be watched.

05

Report & Scale

Monthly reporting on the numbers that matter: leads, cost per lead, and what changed. When the data proves a winner, we scale it deliberately, never by just raising budgets and hoping.

Process Steps
01

Account Audit & Leak Detection

We go through your existing account line by line: search terms, match types, ad schedules, geo settings, device splits. You get a plain English report of where money is leaking before we change anything.

02

Conversion Tracking, Verified

Most accounts we open have tracking that's broken or counting the wrong things. We build and test tracking that fires on real leads, form submissions, calls, purchases, so every optimization decision rests on true data.

03

Campaign Build

Tightly themed ad groups, precise match types, negative keyword lists from day one, and ads written to match what the searcher actually wants. Landing pages aligned to each ad group, not one generic page for everything.

04

Daily Management

Search term mining, bid adjustments, budget pacing, and schedule refinement, every week without fail. Ad accounts decay when nobody watches them. Yours will be watched.

05

Report & Scale

Monthly reporting on the numbers that matter: leads, cost per lead, and what changed. When the data proves a winner, we scale it deliberately, never by just raising budgets and hoping.

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What's Included
───

Full-service management, no black box.

Google Search Ads

Capture buyers at the moment they search. Manual and smart bidding managed by judgment, not autopilot.

Paid Social

Meta and other social campaigns for demand generation, retargeting, and audiences your search ads can’t reach.

Conversion Tracking & GTM

Tag Manager builds, form and call tracking, and verification that every conversion counted is a real one.

Landing Page Guidance

Capture buyers at the moment they search. Manual and smart bidding managed by judgment, not autopilot.

Negative Keyword Discipline

Meta and other social campaigns for demand generation, retargeting, and audiences your search ads can’t reach.

Plain-English Reporting

Tag Manager builds, form and call tracking, and verification that every conversion counted is a real one.

We took over one account, rebuilt broken conversion tracking, and cut the wasted search spend. The first rebuilt campaign produced a qualified lead on day one.

Home Services Client, Ohio

We took over one account, rebuilt broken conversion tracking, and cut the wasted search spend. The first rebuilt campaign produced a qualified lead on day one.

Home Services Client, Ohio
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Questions
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Straight answers about PPC.

What budget do I need to get started?

It depends on your market and how much a customer is worth to you. As a rule, you need enough spend to gather real data within a month, not so little that you’re guessing forever. We’ll give you an honest number on the audit call, and if PPC isn’t the right fit for your budget yet, we’ll tell you that too.

Unlike SEO, paid ads can produce leads in days once tracking and campaigns are properly built. We’ve seen rebuilt campaigns deliver a lead on day one. Sustainable, efficient cost per lead takes a few weeks of data and refinement.

We don’t run ads for direct competitors in the same market. One business per niche per service area. It’s the only honest way to do this work.

Always. The account, the data, and the history are yours. We manage it through partner access, and if we ever part ways, everything we built stays with you. Agencies that hold accounts hostage are a red flag, and we’re not one of them.

Always. The account, the data, and the history are yours. We manage it through partner access, and if we ever part ways, everything we built stays with you. Agencies that hold accounts hostage are a red flag, and we’re not one of them.

Find out where your ad budget is leaking.

Get a free account audit. We’ll go through your campaigns line by
line and show you exactly what’s working, what’s wasted, and what
we’d fix first.