Facebook and Instagram campaigns with proper tracking, deliberate creative testing, and reporting that proves what a lead cost. Not boosted posts and crossed fingers.
The boost button optimizes for likes, not customers. No pixel strategy, no audience structure, no creative testing, no way to say what a customer cost. Engagement goes up. Revenue doesn’t.
Real paid social is built like any performance channel: tracked, tested, and accountable to cost per lead.
x Boosting: optimizes for likes and reach
x Boosting: no pixel, no conversion data
x Boosting: one ad, no testing, no learning
x Boosting: optimizes for likes and reach
x Boosting: no pixel, no conversion data
x Boosting: one ad, no testing, no learning
The same discipline as our search campaigns, adapted for feeds
instead of keywords.
Pixel and conversion API set up and verified before a dollar is spent. If the platform can't see real conversions, it optimizes toward noise, and so would we.
Cold prospecting, warm engagement, and hot retargeting audiences built as separate layers, each with its own message and budget. One audience for everything is how ads fatigue and costs climb.
Multiple angles, hooks, and formats tested against each other. On social, the creative is the targeting, and the only way to find a winner is to run a fair contest.
Site visitors, video viewers, and past leads brought back with sequenced follow-up. The cheapest customers are the ones who already know you.
Cost per lead, cost per customer, and what changed this month, in plain English. Winners get budget. Losers get cut. Nothing runs on inertia.
Pixel and conversion API set up and verified before a dollar is spent. If the platform can't see real conversions, it optimizes toward noise, and so would we.
Cold prospecting, warm engagement, and hot retargeting audiences built as separate layers, each with its own message and budget. One audience for everything is how ads fatigue and costs climb.
Multiple angles, hooks, and formats tested against each other. On social, the creative is the targeting, and the only way to find a winner is to run a fair contest.
Site visitors, video viewers, and past leads brought back with sequenced follow-up. The cheapest customers are the ones who already know you.
Cost per lead, cost per customer, and what changed this month, in plain English. Winners get budget. Losers get cut. Nothing runs on inertia.
Objectives, budgets, and funnel structure mapped to what a customer is actually worth to you.
Welcome, follow-up, abandoned inquiry, and win-back sequences that convert on autopilot.
Custom and lookalike audiences layered by intent, from cold prospects to ready-to-buy retargeting pools.
Pixel, conversion API, and event setup verified end to end, so optimization runs on real signals.
Structured tests on hooks, creative, and audiences, with losers cut fast and winners scaled deliberately.
What we spent, what it produced, and what we’re doing next month. No vanity metrics dashboard.
They do different jobs. Search captures people already looking for you. Social creates demand from people who don’t know you yet, and retargets everyone in between. Many businesses need both, and some genuinely only need one. The audit will tell you which you are.
Yes. We handle copy, image ads, and video edits from your raw footage and assets. If a shoot is needed, we’ll scope it honestly rather than pretending stock photos will perform.
Primarily Meta, meaning Facebook and Instagram, where most local and service businesses find their buyers. Other platforms when your audience genuinely lives there, not just because it’s trendy.
Enough to exit the learning phase and gather real conversion data, which varies by market. We’ll give you a specific number on the audit call, and if your budget isn’t ready for paid social yet, we’ll tell you where it would work harder.
Get a free account audit. We’ll review your campaigns, your tracking,
and your creative, and show you what we’d fix first.
