Instagram branding strategy
Instagram is a great place to connect and engage. Especially when you have a great instagram marketing strategy. Whether you are a personal brand or a local business, it might be time to narrow down on IG and consider an Instagram branding strategy. Instagram has 1 billion active users and 500 million users favor stories every day. Instagram used to be that silly place where a younger demographic posted pictures but not anymore. Now businesses have adopted IG as one of their main revenue generating tools.
So who’s on Instagram nowadays? The demographics as of 2019 range from:
- 18-34 (64%)
- between 35 and 54 years old (25%)
- between 13 and 17 years old (6%)
- adults over 65 (5%)
More than 40 billion photos have been shared on the platform. IG users also send out about 3.5 billion shares and likes per day.
How often should you post on Instagram?
Posting content regularly is a great IG branding strategy. It’s not enough to post a picture or a story once every two weeks or even once a month. You want your brand to be visible often. Your brand should seem fresh in your customer’s eyes. Once per day is just perfect.
Also, you don’t want to be to ‘sales-ey.’ Mix your content up so it doesn’t seem like your promoting your product too much. Your followers will become frustrated and will crave a mix of content:
- Relate to your audience
- Lifestyle Posts
A username that is easy to remember and easy to spell is preferable. For example, if you’re a wellness specialist you might want wellness in your Instagram username. If you’re stuck and can’t think of any ideas you can check out the Instagram Name Generator.
Tip: to many confusing numbers or symbols might hurt your brand.
Where are you located? Your customers should find you with ease.
Who you are? Write a great bio about yourself/ your company. Ex. If you’re a wellness center are you working solo? Let us know.
Instagram marketing tips for business
Post content regularly
It’s not enough to post a picture or a story once every two weeks or even once a month. A brand should be visibile to its target audience often as your brand should seem fresh in your customer’s eyes. Once per day is a great strategy with some great content creation tools. Remember to mix and match your content. Posts with faces get 38% more likes.
High quality images are perfect for Instagram. We recommend photo size of 1080 x 1080 although IG photos come in many sizes so check out the Instagram image size guide to see which one is right for you.
Tip: make sure your Instagram business profile is open to the public.
Post a link in your bio for content, campaigns, and/or giveaways. If you’re running a promotion you should run an Instagram post or an Instagram story about it. Especially for a business, you want to know if your links are working. Use a tool like bitly to see where your links are being shared.
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