10 Reasons Why PPC is Important For Business
1. Works For Low Ranking Websites
In the ideal situation, you want your website at the top of organic search. But sometimes that isn’t the case. If you’re a startup or just starting out, PPC will get you to the top of Google in a very short time.
2. You Reach Your Target Audience
Trying to get a local or national audience? You got it.
Desktop or mobile? Perhaps even both? That’s all achievable via pay per click. Sometimes, a brand wants to target a specific language like Spanish as well.
3. Budget Friendly
You choose what you are willing to bid. The campaign can be analyzed to the tee in real time. A PPC campaign can really be tailored to your needs and finances.
4. Creates Brand Awareness
Your brand is the industry leader when it’s #1 on Google. In fact, awareness can be boosted by 80%. Even if someone doesn’t click on your ad, they still see it. And that brand awareness price comes at the cost of FREE. That awareness over time can really pay off.
On top of that, you also get to reach people outside of social media. Those of whom who aren’t already aware of your brand.
5. Very High ROI
By displaying your ads in the most relevant places, your ads are displayed to the most specific target market. It’s easier to manage your clicks that way.
Since in PPC you only pay when your ad gets a click. Thus, it makes it easy to manage your costs and to calculate your estimated ROI.
You can specify precise locations in your city. Say you are an auto-body shop in Las Vegas, NV. You can target certain zip codes and exclude Las Vegas, New Mexico. This precision targeting helps define your audience.
Timing is everything. If your local business is open Sunday to Friday, 7am to 8pm then you want to make sure your customers get that window of opportunity.
You can measure and learn so much about your customers. All details of your campaign can be tracked. You get a really clear understanding of your campaign.
9. PPC + SEO
If you’re in a rut with your SEO campaign, Pay Per Click can help produce ROI quickly.
With that said, Pay Per Click is a process to be worked on constantly. Whether it’s adding negative keywords or adjusting the bids, it’s definitely not an automated process.
10. Crushing the SERP
Leveraging PPC data is useful. For example, if you noticed you have a higher CTR for certain keywords, you might want to include these in your SEO campaign.