What is Digital Marketing?
This blog is for those interested in learning about digital marketing and why it’s important.
Digital marketing is the promotion of brands via multiple forms of digital media. It’s very important because it’s growing extremely fast.
There are some people who think the old form of promotion will be obsolete. Click To Tweet
The new methods are extremely quick, practical, and pragmatic for today’s fast-paced lifestyle.
Some common forms of digital marketing include:
• Blogs
• Video Content
• PPC (Pay Per Click) Advertising
• Email Marketing
• Affiliate Marketing
• Email Marketing
Why is digital marketing effective?
1. Saves you money
The costs are drastically reduced for internet marketing. In Las Vegas, billboards run for about $1,500 – $8,000 a month.
Source: https://www.billboardsin.com/nevada/las-vegas/
There aren’t many small business owners who can afford this price range.
2. Mobile consumers are your friend
The web has advanced to the point that now Google indexes your smartphone first.
Websites must make an impression on mobile. Users now have high expectations and they want everything now. According to Google,
“2 seconds is the threshold for e-commerce website acceptability. At Google. We aim for under half a second -Maile Ohye, from Google Click To Tweet3. Conversion Optimization
If your business is online, then your rate of progress can be determined by inbound traffic that leads to sales.
4. Earn Trust
When shopping at a brick and mortar, indicators of trust become established. But online shopping is a bit different, as customers online tend to be a bit more apprehensive.
Establishing trust online for a small to medium-sized business can be tough. Small businesses don’t have the budget that large companies have. There are some ways in which companies can establish trust.
Including establishing:
– Consistency
– Great Customer Service
– Weekly Blogs
– A Privacy Policy
Why is digital marketing important?
1. Online Branding
Again, Earn trust.
The reason for starting a campaign online is to increase product awareness. As people are searching the internet, consumers may come across the business name or perhaps your logo and become interested in what the company has to offer.
2. Increase in Sales
Impulse purchasing increases by giving the consumer the oppurtunity to buy online rather than going to the location. This results in greater ROI for your business.
3. Being available always
Modern lifestyles and busy schedules have really changed the way we go shopping. Shopping is not only done during business hours anymore. By using various internet marketing techniques, businesses can give consumers what they want at any time of day.
4. Improve Credibility
Keeping a presence through internet marketing is a great way to stay relevant in today’s world. With time, patience, and effort, businesses can realize great success via internet marketing.
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