What is Digital Marketing?
Digital marketing is the promotion of brands via multiple forms of digital media. It’s very important, because it’s growing extremely fast. Perhaps, even at an exponential rate. Their are some people who think the old form of promotion will be obsolete.
The new methods are extremely quick, practical, and pragmatic for today’s fast paced lifestyle.
Some common forms of digital marketing include:
• Video Content
• Email Marketing
• Social Media
• Affiliate Marketing
• Email Marketing
Why is it more effective?
1. Saves you money
The costs are drastically reduced for internet marketing. In Las Vegas, billboards run for about $1,500 - $8,000 a month.
Their aren’t many small business owners who can afford this price range.
2. Mobile consumers are your friend
The web has advanced to the point that now Google indexes your smartphone first.
Websites must make an impression on mobile. Users now have high expectations and they want everything now. According to Google, “2 seconds is the threshold for ecommerce website acceptability. At Google. We aim for under a half second.” Maile Ohye, from Google
3. Conversion Optimization
If your business is online, then your rate of progress can be determined by inbound traffic that lead to sales.
4. Earn Trust
When shopping at a brick and mortar, indicators of trust are established. But online shopping is a bit different, as customers online tend to be a bit more apprehensive.
Establishing trust online for a small to medium sized business can be tough. Small businesses don’t have the budget that large companies have. Their are some ways in which companies can establish trust.
- Great Customer Service
- Weekly Blogs
Why is it important?
1. Online Branding
Again, Earn trust.
The reason for starting a campaign online is to increase product awareness. As people are searching the internet, consumers may come across the business name or perhaps your logo, and become interested in what the company has to offer.
2. Increase Sales
By giving consumers the opportunity to buy online rather than going to the location or even sending an order by mail, impulsive purchasing increases. This results in greater ROI for your business.
3. Being available always
Schedules and the modern lifestyle have really changed the way we go shopping. Shopping is not just done during business hours anymore. By using various internet marketing techniques, businesses can give consumers what they want at any time of day.
4. Improve Credibility
Sustaining an online presence via internet marketing is a fine way to stay relevant in today’s fast paced technologically driven world. With time, patience, and effort, businesses can realize great success via internet marketing.